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Crown Forklifts

Crown specializes in producing electric lift trucks that are used in production settings and distributions centers around the globe. Crown is a leading lift truck producer of IC lift trucks for both open-air and inside purposes. Though a privately owned business, Crown has extensive production capabilities around the world with facilities operating in China, the United States, Mexico, Germany and Australia.

Crown‚??s electric lift trucks are utilized daily to safely ship warehouse cargo and materials. The company‚??s broad product line features power pallet trucks and stackers, narrow-aisle turret trucks, counterbalanced trucks (sit-down and stand up models), manual propelled pallet trucks and stackers, order picking equipment and narrow-aisle reach trucks.

Environmental responsibility and preservation persists at the forefront of Crown's organizational philosophy. Crown has attained ISO 14001 certification and has been benefiting its consumers for many decades with their thought leadership and by exerting an extra effort in operations management and environmental stewardship. Crown has proudly achieved several awards and recognitions for its preservation efforts, including the Ohio Governor‚??s Pollution Prevention Award and the Ohio Governor‚??s Environmental Sustainability Award.

History ‚?? 1930 to 1950

Crown Equipment Corporation was started in the rural American neighborhood of New Bremen, Ohio, USA. The company has matured from a one-room operation into a globally prominent corporation, currently considered to be the seventh leading lift truck maker on the planet.

Two brothers Allen A. Dicke and the late Carl H. Dicke established the Crown business in 1945. Carl's son, James F. Dicke joined the family business later on that year. Presently, his son, James F. Dicke II, is Chairman and CEO. James F. Dicke III, serves as the company President today, becoming the fourth generation of the Dicke descendants to maintain this position.

Crown initially began with a small client base developing temperature controls that they manufactured for coal burning furnaces. The assembly of these control items took place in a former hardware store stationed in New Bremen, Ohio, where Crown‚??s head office presently remain.

By the year 1949, Crown shifted into the construction of rotators for antenna due the greater interest in televisions at the time. The product was able to improve the picture and reception quality. The company‚??s successful move enabled them to become a leading manufacturer of units until 2001. The company ceased production in October after a decline in the worldwide need for TV antenna rotators.

Crown History -1950's to 1975

Crown soon diversified its manufacturing to include the restoration of mechanized and electrical parts for private and government use in the early 1950's. Following several profitable bids inside a short period of time, the company had developed a respectable business in this field.

Flexibility and achievement dominated Crown‚??s ability to diversify once again. In 1957, production into the materials handling market began with forklift manufacturing. The organization believed the industry needed a smaller line of top-quality quality forklifts. Crown quickly fashioned an exceptional series of modern equipment and swiftly became the most rapidly evolving materials handling company with its assortment of products.

In 1966, Crown ventured outside of the US materials handling market and into Australia. Sydney, Australia is home to the regional center of operations and at present leads Crown‚??s Asia Pacific service, sales and marketing teams. Crown remains an unwavering market leader today, supported by exceptional operations, solid sales and solid manufacturing operations.

Two years later, Crown had moved into the European markets by buying up an Irish manufacturing facility from a German Company, Steinbock. There they began to assemble PTH hand pallet trucks. Later that same year, Crown started their first London operation located close by Heathrow Airport. The sales and service operation of Crown‚??s comprehensive lift truck line was available in the UK by the end of the decade. In the early 1970‚??s, Crown expanded and began marketing and advertising forklifts across Europe through independent sellers.

History ‚?? 1975 to Present

Crown at present has a huge network of Crown-owned and independently-owned sellers in various key global markets providing a vast fleet of electric lift trucks. They are accountable for handling the company‚??s product sales and service.

There is Corporate offices in Munich, Germany and in New Bremen Ohio, which provide promotional sales and nationwide advertising support to all of their sellers and sales personnel. Crown sellers and sales personnel are trained in-house in various disciplines to guarantee the utmost reliability and service. The Munich office was launched in the 1980‚??s and delivers purchasing, advertising and marketing, engineering and design functions for India, Africa, the Middle East along with Europe. The diverse family of global dealers and Crown-owned dealers successfully operate in nearly 100 overseas city environments.

Crown has established 6 manufacturing locations in the United States that include: New Knoxville; Celina, Ohio; Greencastle, Indiana; Kinston, North Carolina; Fort Loramie, Ohio; and New Bremen, Ohio. Serving their growing overseas markets, Crown has manufacturing facilities in Sydney, Australia (since 1966); Queretaro, Mexico (since 1973); Roding, Germany (since 1986); and Suzhou, China (since 2006). Crown also owns branch sales and service center operations in more than 30 locations in the USA. International branch sales and service center operations include locations in Singapore, New Zealand, the Netherlands, Korea, Malaysia, England, Germany, Belgium and Australia.

Crown has earned a profitable reputation as a consistent, trustworthy and forward-thinking organization by contented consumers worldwide. The company has earned over 50 distinguished design awards and the Crown goods continue to attain recognition for top design excellence and modernization. Just to illustrate, in the 1970‚??s, Crown‚??s launch of the side-stance design proved exciting and unparalleled by materials handling professionals. Today, this design has gained popular acceptance and earned a Design of the Decade award from the International Design Society of America. Again, more than thirty years later, the 5200S Series Reach Truck is another market first, offering the operator with several comfort choices to lean, sit or stand, along with its unparalleled productivity capability.

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